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The changing MO of the CMO : , how the convergence of brand and reputation is affecting marketers / by Sachs, MaryLee. Publication: Burlington, VT : Gower, 2011 . xiv, 103 p. : 25 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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How to measure and manage your corporate reputation / by Hannington, Terry. Publication: Aldershot, England ; | Burlington, VT : Gower, 2004 . vi, 95 p. : 25 cm. Date:2004 Availability: Copies available: AUM Main Library (2),
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Presentation planning and media relations for the pharmaceutical industry / by Lidstone, John, Publication: Aldershot, Hants, England ; | Burlington, VT, : Gower, 2003 . vi, 151 p. : 25 cm. Date:2003 Availability: Copies available: AUM Main Library (2),
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